If half the employed population spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue*.
For every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures. If you spend that in a national chain, only $43 stays here. Spend it online and NOTHING stays here!
*Employment statistics courtesy
U.S. Labor Department 2/6/09 report;
68/43 stats courtesy Civic Economics